Trinkets and Trash came out with their December newsletter, and the non-cigarette brands are all vying for a piece of the cigarette smokers’ pie.
Zonnic, a nicotine gum produced by Reynolds America, Inc, offered coupons for free packs of gum, while Zyn, a tobacco-free nicotine pouch that uses nicotine salt produced by Swedish Match, also advertised their product as a way to avoid the smoke. They don’t mention quitting smoking, just use their product.
Christmas ads for tobacco products aren’t like they used to be with decorated cartons of cigarettes and tins of pipe tobacco ready for gift giving. Now the ads show serene winter scenes and if the warning that the product causes mouth cancer wasn’t there, you might not even know it was for a tobacco product. When I hear “longhorn,” I think steakhouse, not tobacco. Red Seal, another smokeless tobacco product, offered coupons and links to the brand website so users could see all the charitable donations the company made. Does this make users feel warm and fuzzy towards the company? You can also send “cheer” to a farmer, although they don’t mention whether it is a tobacco farmer or not. American Spirit brand cigarettes sent a group photo of the brand staff. Perhaps that makes the cigarette brand more personable.
The CEO of NJOY, a vaping device, claims “he didn’t quit, he switched,” and he is suggesting you do the same. Their “Switch Kits” were available on the website during December at a savings of 73%. They claim vaping is low-risk and offer “mentoring” on the brand’s website from vapers who have successfully switched to help you on your “self-guided switch journey.” They offer “advice and evidence-based behavioral change techniques developed by experts” so you will WANT to do this. So now a company selling an addictive nicotine delivery system is using words like “evidence-based” and “behavior change” in hopes of giving their product legitimacy, all to keep people addicted to nicotine.
In case you need a definition, evidence-based practices started out in medicine and spread to other fields, such as education. The evidence comes from “research findings derived from the systematic collection of data through observation and experiment and the formulation of questions and testing of hypotheses,” according the Wikipedia. The people helping you on line aren’t scientists, they are users just like you.
No matter the delivery system, giving up any nicotine product will help you feel better, and allow your body to heal. Your wallet will also appreciate having more money in it.
Click HERE for the December installment of Trinkets and Trash.