One of our favorite parts of the Florida Tobacco Prevention Training for Educators online course is the social media component. It would be difficult to keep up with all the new information without the news feed alerts and posts we receive every hour. Every day we read through the hundreds of articles and gauge whether to reTweet or post it to our Facebook account, or whether to share it in our blog. Information such as state and national reports, medical studies and research that comes out during the school year is saved and included in our course the following year. While our followers see our posts on social media, we get to see all the analytics behind the posts, and the information from our followers is interesting, to say the least.
The top five “interests” of our audience are: business and news (66%), politics and current events (58%), businesses news and general info (54%), Science news (47%), and health, mind, and body (45%). Tobacco and tobacco prevention fit well in those “interests”. The top five occupations of our followers are listed as: professional/technical (42%), health services (21%) self-employed (19%), homemaker (18%) and white collar worker (15%). The gender of our audience is a close match at 52% female to 48% male.
Although we are based in Florida and our course is for Florida educators only, it appears our state comes in second in the number of audience members with California taking first place. New York, England, GB and Texas round out the top five “Regions”. The majority of our followers live in the United States (63%), followed by United Kingdom, Canada, Spain and Australia. Spain coming in number four was a surprise as we report more stories from Australia. About 95% of our audience speaks English, with Spanish, Arabic, Japanese and French mentioned. In terms of age, the majority of followers are in the 25-34 age bracket (48%), followed by 35-44, 45-54, and 18-24 age brackets.
August has been a good month for the Florida Tobacco Prevention Training for Educators with 45 new followers and 29K impressions (the number of times a user saw the Tweet on Twitter). We love reporting news and information as it pertains to tobacco, youth and tobacco prevention, and look forward to another exciting year.