Truth in advertising usually gets stretched, especially when you see a movie star totally wrinkle free, pitching the latest skin cream. You rush out to buy that little tub of miracles, hoping that 20 years is taken off your face. Wouldn’t it be nice if all products were up front about what they can offer you?
One product that truly tells it like it is: Death Cigarettes. The “tongue in cheek” approach to smoking by BJ Cunningham of The Enlightened Tobacco Company in the U.K. makes no bones about the fact that smoking is dangerous to your health. If the skull and crossbones on the front of the pack doesn’t get your attention, the health warning “Tobacco Seriously Damages Health” should. Instead of trying to hide the dangers of smoking on back covers or side edges, they shove it in your face. Look carefully on the back of the pack. They come out and tell you “We are not selling a pack of lies, we are selling a pack of cigarettes.” If only every cigarette company was are truthful and honest.
The company also sold merchandise like t-shirts and leather jackets with slogans such as “Let Us Be The Nail In Your Coffin” and “The Grim Reaper Don’t Come Cheaper”. Sort of catchy, isn’t it? You have to admit, they get right to the point.
Unfortunately, Death brand cigarettes, well, died in 1999 due to inference from their competitors. Let’s face it, if you were the competition, you wouldn’t want your cigarettes mistaken for Death, would you?
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